Writing content for your business website can be a daunting task. You want to present your business in the best light and may have multiple pages of content that need to be developed.
Or perhaps you feel you might be able to save money and write your website content yourself? After all, you know your business better than anyone.
While this is true, writing powerful website content requires more than a knowledge of your business, products or services.
Why your business should employ a specialist website copywriter
Writing effective website content involves a variety of skills. These include:
A knowledge of SEO (Search Engine Optimisation)
The most powerful website content integrates SEO techniques to help improve your company’s visibility in search engines.
Readability for web
Reading content on a website is different from reading a magazine, for instance. Website readers want to be able to digest content easily and have the ability to scan key points if necessary. They may also jump from page to page. That’s why it’s important to use a copywriter who understands how people may navigate a website.
Branding & messaging
As mentioned, website readers are different to readers of a book. They may jump around your site so it’s essential the copy clearly conveys your brand consistently throughout your website so readers can connect with your brand. This is why a copywriter who is engaged to write web content should also have a marketing mindset.
Now ask yourself: can you afford not to hire a website copywriter?
Talk to BWrite about developing powerful website content to shine a light on your business.