You might need to refresh your website content, start blogging more actively, or take advantage of your customer database by sending out regular newsletters, but without a content strategy in place, your business risks being inconsistent in its communications.
What is a content strategy?
Put simply, a content strategy forms the foundation of all marketing communications for your business. It should tie in with your brand and outline 3 – 4 key messages so that everyone in the organisation knows how to talk about the business to others.
A content strategy can be useful for management when talking to potential investors, for the sales force, for your marketing team, as well as for external suppliers you may need to engage such as graphic designers.
BWrite can help your business develop a content strategy
Developing a content strategy is a straightforward process and involves the following steps:
Step 1. A verbal brief & background research
First we talk about your business. We discuss your plans and objectives, and you provide me with any useful background reading.
Step 2. A key messages questionnaire
Next BWrite develops a questionnaire, which I’ll ask you to fill out.
Step 3. Key message development
Once that’s done, BWrite will go away and draft up a set of messaging statements for use in all your business communications. This will include the reasons why these key messages are relevant, providing evidence for each.
Step 4. Content execution suggestions
If you don’t have a specific set of content requirements, BWrite can make recommendations on content that would be useful for your business.
That’s it! There’s usually a round of changes at the key message development stage to get them right, but after that, you’ll have a set of messages that can be included consistently in all external business communications. You may also find them useful for internal communications too, to cement your company’s brand in the minds of your staff.
Don’t be stuck for words. Talk to BWrite about developing a content strategy for your business today.