Having a business blog is one of those aspects of a company website many businesses feel they must have . . . but then far too often they don’t use it to its full potential.
Think of it as having a Formula 1 car when you only know how to drive an automatic road car!
One of the things I’ve seen consistently during my time in the industry is business blogs left inactive. Think of it from a customer’s perspective: someone is considering whether to use your products or services so they go to your website . . . and see the last time your blog was updated was two years ago! Straight away they start to think you don’t have much to say, or worse, you’re not up to date with the latest industry innovations, for example.
It’s not exactly the impression most businesses are aiming for!
The advantages of having a business blog
One response is not to have a blog at all. Few businesses can get away with this, because the advantages a blog can bring to your business are too important to neglect. These advantages include:
Improve your SEO
Having a business blog can help improve your SEO rankings in Google. Did you know as little as 2 x blog posts a month (using relevant keywords) can help improve your visibility in search engines?
Cement your brand & showcase expertise
A company blog is a great way to demonstrate to customers you know what you’re talking about. By updating customers on the latest industry developments, news, hints and tips, you’ll be well placed to appear as experts or thought leaders in your business space.
A business that is up-to-date
For reasons mentioned previously, a company blog is an effective tool to show your customers you’re current and relevant.
Blogging as a sales tool
Broadcasting your latest blog news to your social networks such as Twitter, Facebook or in your email newsletter, can become a way to engage with existing clients and attract new ones. It can act as a reason to start a conversation, breed loyalty and grease the wheels for your sales staff.
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