Never engaged a copywriter before? Don’t worry, at BWrite I keep it simple, ensuring there’s a clear process that’s as straightforward as possible. Take a look:
Step 1. Initial discussions & project costing
Think of this as a high level brief. You’ll give me an overview of your business and outline the proposed project, and I’ll ask plenty of questions.
After that, I’ll supply you with a clear costing based on what we’ve discussed. You review this and if you’re satisfied, I require a signed contract and 50% payment before I commence work.
Step 2. The copywriting brief.
When you decide to engage me, we’ll make a time to discuss your project . You might also be able to provide some background reading. I’ll ask you questions relevant to your project to develop a tight brief around the words you require and what you are trying to achieve.
Obviously objectives will differ depending on the project. If it’s website content, I’ll talk to you about your SEO goals, the target market, and the call-to-action, for example. There are a few points to keep in mind however:
- I’m not a technical writer. While I have experience writing for complex services and products, my strengths lie in simplifying the message for your audience. I write content that’s easy to read and understand—if you have an audience that requires detailed, technical specs, perhaps find yourself a nerd, I mean, technical writer.
- I’m not a marketing department. Sorry! While I have extensive campaign and account management experience, my job is to write the words. On the bright side, because I’ve worked in many marketing departments, I understand process and am used to dealing with stakeholders at all different levels.
- I’m not a mind reader. It’s a skill I’m working on, however the words I create are only as good as the brief you give me. I’ll work hard to develop a sound brief with you so the end product shines, but I don’t live and breathe your company like you do.
Step 3. BWrite!
That means I write. I’ll take your brief and develop the content in the timeframe we’ve agreed upon. I’ll generally supply you with the content in a Word document unless another format is agreed upon during the initial stages.
Step 4. Consolidated feedback
This is your part. You review the words I’ve written and come back to me with your feedback and suggested changes. If there’s a lot of stakeholders, I ask you to consolidate the feedback for me. We can do this via a phone call, or you can provide me with a Word document marked up with changes and comments. We’ll talk about the option that suits your business best at the start of the process.
Step 5. Revisions.
I’ll take your feedback on board and carry out the final edits necessary to present you with a piece of polished content! At which point, I require the remaining 50% of project cost.
Please note: I generally only allow for one round of revisions in my projects. If you would like to negotiate more than this, please do so during the costing process, or else I can make additional changes at an agreed hourly rate.
Like a quote for your project? Contact BWrite here.