Assessing the social media options for your business can be a headache. That’s even if your business is on social media. Perhaps you’ve decided it’s too hard or you don’t have the resources in-house to manage it on an ongoing basis?
Does my business have to be on social media?
No. Not always. It will depend on your business.
BWrite is experienced at managing social media for clients. I can provide advice on determining which social media will be the most valuable for your business, as well as offer assistance setting up and maintaining your accounts.
The benefits of social media for your business
There’s many benefits of social media, including:
- building a continuing relationship with existing customers who may have ‘Liked’ or followed you
- increasing your exposure to potential customers by sharing relevant content using #hashtags
- you can also use social media for promotions or competitions and BWrite is experienced in running promotions on social media
- positioning yourself or your company as thought leader in your professional specialisation in the digital space
However, like blogging, businesses will see the most benefit from social media if they commit to scheduling and sharing content on a regular basis.
Help! What should my business share on social media?
There are lots of options for businesses when it comes to social media. BWrite can help you to decide which content will be the most useful and then manage the process for you.
This might take the form of sharing blog content on your social media accounts, for instance. Other content that can be powerful includes the latest company news, new business signings, customer testimonials or employee stories, links to opinion pieces and other industry news.
As you can see, there’s plenty of options but it’s important to engage a specialist who understands how best to connect with our customers through these channels.
Uh oh. Now my customers are talking to me on social media. What do I do?
If social media makes you feel uncomfortable, (don’t worry, you’re not the only one), BWrite can manage the process for you. This includes engaging with customers on the various social media platforms and alerting you to issues (if there are any), with advice on how to handle customer feedback if necessary.
Talk to BWrite about getting social media working for your business.