There’s no point investing in a website (or a blog) if no one is viewing it. But how do you attract visitors with a view to converting them to sales? One way is to bring them to you via SEO.
How can SEO copywriting assist my business?
SEO or Search Engine Optimisation is a fancy term that describes how visible your website is on search engines like Google in the natural or unpaid search results. Of course you want to be on the first page of rankings, as high up as possible, but how do you achieve this?
Step 1. Develop a keyword strategy
BWrite can work with you to help identify the keywords that are most relevant to your business, so that you have a list of 8 – 12 keywords.
Step 2. Apply your keywords to your website
Including relevant keywords in your website content is something of an art. If you simply aim to include as many of the words as possible, you’re in danger of making your content difficult to read and customers will look elsewhere. This means you need someone who can strike a balance between ensuring your SEO keywords are included, but who can write in such a way that will connect your customers.
Step 3. Create regular content.
Google scores websites based on the freshness of their content. This means if you are blogging regularly, consistently using the keywords from your keyword strategy, your business is more likely to have better visibility in the organic search results in Google.
Talk to BWrite today about developing a keyword strategy for your business.