Twenty years ago, businesses were restricted to costly methods of advertising. The focus was on traditional broadcast mediums such as television and print, or direct mail for below the line.
Today it’s not merely about broadcasting your products and services, it’s also about actively engaging and communicating with customers.
The ease of sharing news and product information is far more cost effective, and can be centred around your website and social media.
For many businesses, achieving an effective and engaging website is no small task. Once accomplished, many businesses are too quick to ‘set and forget’ when it comes to their online presence, forgetting that it’s a valuable medium for ongoing customer engagement.
Why you should have a company blog:
SEO (Search Engine Marketing)
Once you have a presence on the web in the form of your website, Google will start to recognise your page content. If you’re adding regular content to your blog, Google will see this. Visibility of the specific search terms you are focusing on should improve, and this will hopefully land you some first page rankings on your designated search terms.
Demonstrate your expertise
It’s one thing to have pages on your website detailing your services and products, it’s another to actually demonstrate to your customers that you know what you’re talking about! A company blog is a great way to achieve this. By updating customers on the latest industry developments, news, hints and tips, you’ll be well placed to appear as experts or thought leaders in your business space.
Your business is up-to-date and engages with customers
There’s nothing more telling that landing on a company’s website and seeing the last was two years ago. Potential customers will immediately assume you have nothing important to say, or you’re not the sort of business who actively engages with their clientele (even if the reality is you’ve been too busy to blog!) Blog posts needn’t be essays, in fact the average blog post is around 300 – 500 words.
Blogging can assist in the sales process
A blog post shouldn’t be overly sales orientated in nature. However, by broadcasting your latest blog news to your social networks such as Twitter, Facebook or in your email newsletter, it can become a way to engage with existing clients and attract new ones. It can act as a reason to start a conversation, breed loyalty and grease the wheels for your sales staff.
Need help getting your business blog working for you? Contact BWrite today.
An interesting article here.