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A lot of small to medium businesses fall into the trap of trying to write content themselves. After all, you live and breathe the business and know it better than anybody else.

Plus you may have spent a considerable amount of money developing a website or on graphic design, so it makes sense to try to save money on writing the content if you already know the subject yourself . . . right?

Wrong!

All the time and money invested on your website or branding is just window dressing if it doesn't align with powerful messaging.

belinda / February 2, 2023

The business benefits of regular blog content

Twenty years ago, businesses were restricted to costly methods of advertising. The focus was on traditional broadcast mediums such as television and print, or …

belinda / December 7, 2022

Why website copywriting requires unique skills

There's a fallacy that exists around writing content for web, and it's that anyone can do it. It's hardly surprising why this belief came to be. With easily …

Is your business stuck for words?

Why you should consider hiring a professional copywriter

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